Bret Goodman graduated from the University of Wisconsin Oshkosh in 1971 with a BBA in marketing. He received an MBA from UW-Madison in 1972. He started Bret Goodman Marketing in 1974. Bret joined the UW Oshkosh Alumni Association Board of Directors in 2012 and served on the Marketing & Public Relations Committee from 2014 to 2016 and the Alumni Engagement Committee from 2015 to 2016. He established the Bret Goodman Marketing Scholarship in 2019 to support UW Oshkosh marketing students.